Focus Group: What Do Your Peers Think?

Museum Education 304
Short Assignment
Assigned: March 4, 2010
Due in class: March 16, 2010

Your assignment is to create your own audience focus group for the Yager Museum. Select three or four friends, classmates, staff or even faculty to sit down with you for a 10-20 minute Q&A about their perspective on the Yager Museum.

You determine the questions. Examples include:

Where is the museum located?
How many times have you visited?
Why do you go to the Yager?
If you have never been why?
If you have been once but not again, why?
What would encourage you to come more often?
What were your expectations of the visit?
Were those expectations met?

Make up some questions of your own using the readings as a guide.

Please write a 500-750 word reflection paper addressing:
1. Who you surveyed (names not need, but basic information is, like age range, gender, student, staff, etc.)
2. What questions you asked
3. The response you received
4. Whether the answers you received match the general criteria you read about in the Black Chapt 1 reading.

Please submit this reflection paper by Tuesday, March 16 using the following as guidelines:
1. 12 pt font, Times New Roman, one-inch margins, 1 ½ spaced
2. Name of class and your name as the header
3. Proof-read and spell-checked