Points to Remember

• Transition from collecting role in 20th century to justify existence, generate more income, broaden audience base, engage and reflect community, and foster learning/education
• No longer passive
• More demands on leisure time and opportunities
• More communities want to be represented
• CHANGE OR DIE
• Too many museums and attractions with new ones opening

How to respond?

• Focus on the image projected to outside world and the impact on expectations of visitor
• Contents (buildings, collections, exhibitions, associated activities)
• The operations
• Quality of experience will determine if visitor will come back
• Role of museum is to find contemporary ways to engage audience with their collections
• Other ideas?